Work

Commercial video work

A growing collection of video projects built around practical business outcomes: recruiting, enrollment, trust, and authority.

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Case Studies

Video projects with a job to do

Each project is shaped around the result the business needs from the work, then delivered in formats that can support websites, social channels, recruiting, enrollment, sales conversations, and brand authority.

Reynolds Manufacturing recruitment video project

Completed Growth

Reynolds Manufacturing Recruitment Funnel

Problem

Reynolds Manufacturing had limited success attracting qualified applicants through traditional job postings.

A completed hiring campaign for Reynolds Manufacturing, Inc. built around a 5-minute recruitment VSL, landing page funnel, and ad campaign designed to attract local technical sales and engineering talent.

Approach

Instead of relying on another standard job ad, the campaign used a VSL-style recruitment video, dedicated landing page, and ad campaign to sell the opportunity directly to local technical talent.

Outcome

A recruiting funnel built to help candidates understand the role, the company, the shop environment, and why the opportunity is worth considering.

Deliverables

5-minute recruitment VSL
Landing page funnel
Ad campaign creative
30-second hiring cutdown
Vertical recruiting clips
Job post frame grabs

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In production Growth

Bring Back Pond Hockey

Problem

Youth hockey programs need to earn parent trust while reminding kids that the game can still feel creative and fun.

A youth hockey enrollment campaign built around small-area games, creativity, and the lost pond-hockey environment.

Approach

Build the campaign around small-area play, coach and parent perspective, and the energy of the pond-hockey environment.

Outcome

Designed to support enrollment conversations with a main video, cutdowns, vertical reels, and social-ready frame grabs.

Deliverables

60-90 second main enrollment video
30-second cutdown
Three vertical reels
Social frame grabs

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Planned Authority

Local Brewery Authority Film

Problem

A new brewery needs to explain what makes it worth visiting: local food, craft beer, family-friendly gathering, and connection to the regional brewery trail.

An Authority package concept for a new local brewery focused on local ingredients, family-friendly gathering, and connecting the regional craft brewery trail.

Approach

Anchor the film in founder perspective, local sourcing, hospitality, and the details that make the brewery useful to families, visitors, and the surrounding community.

Outcome

Planned as an authority film with homepage, event, seasonal, testimonial, and vertical assets that can keep reinforcing the brewery's position.

Deliverables

2-3 minute brewery brand film
60-second homepage cut
Ad cutdowns for events and seasonal releases
Vertical clips for beer, food, and community stories
Testimonial or founder clips

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Have a project that needs to be useful fast?

Start with the business outcome. The video package should follow from that, not the other way around.

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